You must have noticed a whole bunch of your favourite celebrities and actors advertising pan masala and gutka products lately. But if you look closely, they say that its only elaichi and bottled water. A very simple answer. What exactly is happening here? How are celebrities and pan masala companies silently promoting cancer causing products? In this video, I explain the concept of Surrogate Advertising and how these pan masala companies try to fool their customers. <br /><br />00:00 Introduction<br />01:17 Loophole in Pan Masala brands<br />02:49 How Surrogate Ads Work? <br />06:12 Laws against Surrogate Ads<br />11:03 Celebrity Influence<br />13:46 Conclusion